Nov 25, 2019

Book Review

by Arpit

Book:Alibaba -The House That Jack Ma Built
Author:Duncan Clark

You don't need a high IQ to lead one of the major companies of the world. If you keep on trying in the harsh circumstances, you can conquer this world. Just imagine the mindset of Jack Ma by reading his quote. "Today is brutal, tomorrow is more brutal,but the day after tomorrow is beautiful.However the majority of people wil die Tomorrow night".

This book is all about Alibaba co-founder Jack Ma. The book begins with the early life of Jack Ma when he was a student. Jack never missed any opportunity to grow. He used to give a free tour to the tourists to learn English. The strategies Jack Ma and his team used to strengthen Alibaba is given equal importance in the book.

Jack Ma realised the power of the internet when it was in its growing phase. The simple way of communicating with people practised by Jack Ma to promote Alibaba fascinated many people around the world. The book also covers case studies of not just Alibaba but also its competitors.

"Opportunity lies in the place where the complaints are."

Jack Ma is one of the richest men in Asia. You might have heard several interviews in which he talks about his failures. He failed several times in his life. The best thing about Jack is the never give up nature.

In the first chapter, the author tells us the achievements of this company. In the rest of the book, he describes the life journey of Jack Ma and how he established the empire. He was not good at his studies, but he was aware of his weaknesses and strengths.

"You have got to keep trying, and if it doesn’t work, you always can revert back to what you were doing before."

Readers will also get to know about the Chinese stock market and how the startups are helping in building the economy of China. The author also describes the harsh precepts of the Chinese government upon retailers. Even to run a small business in China is troublesome.

In the struggling period, we tend to lose faith. We should learn from Jack Ma how to fight when the time is worst. Jack is also an expert at formulating positive relationships with every employee. He also took hard decisions for Alibaba by eliminating some of his employees from the company. He often states that Alibaba's priority is its users.

"Try to find the right people, not the best people."

The start of the book is impressive. The end could have been much better. People who enjoy reading non-fiction books will appreciate this book. Overall this book will motivate you and will outline the obstacles while growing a business. It is a must-read book.


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